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How cognitive biases can make people want what you sell


According to the Harvard Business Review, 95% of purchasing decisions are subconscious and are heavily influenced by cognitive biases. It’s time to learn how to apply principles of psychology to influence purchasing decisions ethically and strategically. Discover tactics for creating campaigns that spark desire and increase sales by aligning science and creativity. ⚡


  • 43 pages
  • Português
  • PDF