Companies that apply the OODA Cycle (Observe, Orient, Decide, Act) correctly can improve the efficiency of their sales processes by up to 30%. In this e-book, you will learn how to use the OODA cycle to speed up decisions, how to apply the method to the sales team’s day-to-day activities, and how to act faster and more accurately in competitive scenarios. Less reaction, more strategy — and profit. ⚡